NOTE: This article shows a money model based on industry data and coaching research. All figures are possible results, not real case data. Your results will vary based on how well you set things up, market factors, and your practice details.
VA ROI for coaches can be strong. This model shows how a $32,800 VA spend can bring in $82,400 in extra revenue in 12 months. That is about 279% ROI. The model shows how coaches can double client load and free up 32 hours weekly through smart task hand-off.
Key Takeaways
- Coaches can see about 279% ROI from VA support in 12 months
- Handing off admin tasks frees 32+ hours weekly for paid coaching
- Positive ROI shows up between months 4 and 6
- A $32,800 spend can bring in about $82,400 in extra revenue
- Task choice and VA skills matter most for results
Last Updated: January 12, 2026
Table of Contents
- Baseline Metrics
- Investment Breakdown
- 12-Month Results
- Revenue Impact
- ROI Calculation
- Key Lessons
- FAQ
What is VA ROI for Coaches?
This money model looks at how coaches can get strong returns from VA support for coaching. The model uses industry data from coaching firms across the US.
Key Numbers:
- Total Spend: $32,800
- Extra Revenue: $82,400
- Net Profit Gain: $56,400
- Time Saved: 32 hours per week
Model Note: All figures are based on industry data and coaching research. Real results vary based on your practice, setup quality, and market.
Set Your Baseline
Harvard Business Review says good systems lead to better results. Track baseline data for 4 weeks before VA setup.
Pre-VA Money Data
- Monthly Revenue: $8,500
- Annual Revenue: $102,000
- Monthly Costs: $1,750
- Net Monthly Profit: $6,750
Time Use
- Client coaching: 18 hours per week
- Admin tasks: 35 hours per week (see our time management guide for coaches)
- Total: 53 hours per week
Budget for VA Support
This plan follows Deloitte’s work research on smart task hand-off.
Setup Phase (Months 1 to 2)
- VA hiring: $500
- Docs and guides: $2,000
- Training stuff: $1,500
- Total: $4,000
Monthly VA Costs (12 months)
- VA pay: $2,200 per month (30 hours at $18.33 per hour)
- Tools and software: $75 per month
- Training: $125 per month
- Monthly Total: $2,400
- Yearly Total: $28,800
Full Spend: $32,800
Task Scope
- Email: 8 hours per week
- Calendar work: 6 hours per week
- Content: 8 hours per week
- Client onboarding: 4 hours per week
- Research: 4 hours per week
12-Month Results
Growth charts show business metrics and ROI trends over 12 months.
Revenue Growth
Month 12 Split:
- One-on-one coaching: $12,400 (doubled capacity)
- Group coaching: $5,400 (3 programs vs 1)
- Digital products: $2,200 (more offerings)
- Workshops: $1,800 (new stream)
- Total: $21,800 per month
Yearly Compare:
- Year 1: $102,000
- Year 2: $184,400
- Gain: $82,400 (81% growth)
Time Shift
After VA Setup:
- Coaching: 28 hours (+10 hours)
- Big picture planning: 12 hours (+12 hours)
- Admin oversight: 3 hours (-32 hours)
- Total: 43 hours per week (-10 hours)
Revenue Impact
Direct Gains
Coaching Growth: $74,400 yearly gain
- Doubled client load from 8 to 16
- Return input: 227%
Group Programs: $43,200 yearly gain
- Scaled from 1 to 3 programs
- Return input: 132%
Side Benefits
Beyond direct ROI for coaches, VAs bring side gains.
Content Marketing Results:
- Blog posts: 48 published (4 per month)
- Lead growth: +180%
- Revenue from content: $18,000
Content Marketing Institute shows steady publishing grows leads a lot.
- Pre-VA rate: 72%
- Post-VA rate: 89%
- Value impact: $12,400 per year
ROI Math
Three ROI Methods
Method 1: Simple ROI
(Net Profit Gain / Spend) x 100
($56,400 / $32,800) x 100 = 172%
Method 2: Revenue ROI
(Extra Revenue / Spend) x 100
($82,400 / $32,800) x 100 = 251%
Method 3: Time-Value ROI
(Time Saved x Hourly Rate / Spend) x 100
(1,664 hours x $120 per hour / $32,800) x 100 = 609%
Average ROI: about 279%
Monthly Path
- Months 1 to 3: Negative (setup phase)
- Month 4: First positive (+15%)
- Month 6: Break even (+78%)
- Month 12: Full speed (+251%)
Cost vs Benefit
Total Gains: $215,200
- Revenue gains: $149,600
- Cost savings: $13,200
- Time value: $52,400
Spend: $32,800 Net Gains: $182,400 Full ROI: 556%
Key Lessons
What Worked
- Good Prep: 2-month setup phase stopped costly mistakes
- Smart Task Hand-Off: Focused on high volume, non-revenue tasks first
- Metric Tracking: Weekly numbers allowed quick fixes
Traps Avoided
- Poor prep leads to bad returns
- Low skill VAs reduce results
- Too much control kills time savings
Industry Data
Research from International Coach Federation shows good results across coaching types. PwC’s work study says AI-aided help will boost output over time.
FAQ
What is a fair ROI to expect?
New coaches should expect 6 to 9 months to positive ROI. Strong yearly returns are realistic. Those with more clients often see faster results (3 to 6 months). They have client bases and proven systems.
How do I count soft benefits?
Give them money values. Time saved equals your hourly rate. Stress cut equals health cost avoided. Happy clients equal retention value gains.
What matters most for ROI?
Task choice quality matters most. Focus on high volume, non-revenue tasks. VA skill fit matters too. So do setup time, tracking systems, and your drive to improve.
What is the minimum spend for positive ROI?
You need a real monthly spend. Market factors play a role. Below certain levels, quality limits stop real returns.
How long until I see ROI?
Most coaching firms see initial ROI within 4 to 6 months of VA setup. The timeline depends on hand-off quality and VA skill level. Plan for 3 to 4 months of setup. Then expect real returns as time saved turns into revenue.
Figure Out Your VA ROI
This about 279% VA ROI shows the power of smart VA support. This return fits reports from coaching pros who use system-based VA help. Key factors include treating setup as a real spend, using a step by step plan, and always improving.
Timeline to Plan For:
- Months 1 to 3: Setup phase (negative returns)
- Months 4 to 6: Break even period
- Months 7 to 12: Improvement phase (strong returns)
The data is clear. Well-run VA support brings great ROI for small firms. Building the right coaching business automation systems boosts these returns even more.
Ready to Find Your ROI?
- Set baseline metrics using the steps here
- Figure out time saved and revenue chances
- Use ROI math to plan returns
- Set up tracking systems
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